Our values are the things that are most important to us in life and work and include things like honesty, kindness, family, wealth, equality, growth, etc. We can all probably reel off a list of the things that are important to us without too much thought, but therein lies the problem: society and our culture has a clever way of making us think that we should value certain things, and that there is a right way to be living our lives, especially when it comes to finances and careers.